Together with his co-founder and chief executive officer Don Ressler, Adam Goldenberg aims at taking the fashion industry a notch higher. At the age of 15, Adam Goldenberg started his first company which he later sold to Intermix Media. At the age of 20, Adam Goldenberg was a strategic planning vice president at Intermix.
Adam Goldenberg and Don Ressler first met at Intermix, and their friendship blossomed quickly. News Corporation, however, acquired Intermix. The beginning of their innovation started here. In 2005, the two established their company called Intelligent Beauty according to vator.tv. Later, they came to think of a more personalized shopping experience that would be accessible through the internet. They figured out that shopping online needed to be made fun. JustFab was hence born.
As they had envisioned, JustFab is fun. They achieved this by hiring designers and style consultants on businessoffashion.com so as to make the platform personalized, fun, social and also engaging. For only $39.95 in a month, registered customers can receive a broad range of handbags, accessories, as well as shoes.
After observing the activewear online and noticing a gap, Adam Goldenberg and Don Ressler in collaboration with Kate Hudson created Fabletics. It came to their attention that of all the brands that existed, none gave customers a high-quality gear at yet a price that is friendly. They took this misgiving as part of their strategic success. The establishment of Fabletics in the year 2013 was therefore for the purpose of creating an affordable activewear market. Fabletics is currently one of the most accomplished brands in the fashion industry. More stores are to be opened so that Fabletics can reach more customers.
The CEO of JustFab Adam Goldenberg in an interview with CNBC addresses the issue of the future the online fashion enterprise and possibilities of changing the brand name. JustFab rebranded its name to TechStyle.
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