Roberto Santiago, Manaira Shopping Mall Entrepreneur

If you haven’t visited Manaira Shopping Mall in downtown Joao Pessoa, you’re really missing out. Situated in the bustling downtown district of this vibrant city, which is the capital of the Brazilian state of Paraiba, the mall offers hundreds of shops and restaurants along with a vast array of exceptional entertainment destinations. Roberto Santiago, the man who developed and still owns the mall, grew up in Paraiba and is one of the region’s best-known businessmen. At the age of just 58 years old, he has already earned a reputation for being one of the most generous entrepreneurs in the city.

Santiago was born in July 1958 in Paraiba. He was a precocious child, and he turned out to be a diligent student. He excelled at his studies in secondary school and went on to earn a bachelor’s degree from Pio X Marist College. By that time, he knew that the world of business was beckoning to him, so he proceeded to earn a degree in business administration from University Center of Joao Pessoa, or UNIPE. He knew that with these educational achievements under his belt, he would be able to break into the world of business with ease. Check more at Blog Do Gordinho.

After working a few entry-level jobs, including one at Cafe Santa Rosa, Roberto Santiago had saved up enough money to invest in a local business opportunity. His interest in a local cardboard manufacturing firm generated considerable income for him, and he was able to use some of this capital to purchase the land in downtown Joao Pessoa where Manaira Shopping Mall would eventually sit. Keep in mind that this was way back in 1987, when Santiago was only 28 years old. His beloved mall opened two years later, when he was just the tender age of 30.

At first, the mall was designed to be a traditional shopping destination. However, Roberto Santiago quickly saw the potential for much more. Now, it is far more than a place to buy clothes and other items. It boasts more than 280 shops and restaurants as well as services like banks and even a university. In terms of entertainment, the options are truly dazzling. You can take in a film at the movie theater, play a few games at the bowling alley, test your skills at the well-equipped Game Station video game arcade and do much, much more. Without a doubt, it makes Roberto Santiago very happy to know that so many people love his mall. Read more on

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