Taking the Beauty Industry with a Storm – EOS

Cosmetic products were very sensitive to shop especially lip balms. Lip balm users had to visit selected supermarkets or even drug stores for the small product. EOS Lip Balm Company took the cosmetics industry by storm when it began to produce its lip balms making them available in stores. The lip products started being arranged in stores starting with Walgreen, Walmart, and Target, also see, http://www.racked.com/2014/10/31/7571165/eos-lip-balm. Before the birth of EOS ladies had only two options when it came to the purchase of lip balm, this is they could only use a lip balm without flavor, or when they wanted to go wild, they could choose to go for either mint or cherry flavors.

EOS Lip Balm created some eight years ago, and since then it has been experiencing tremendous expansion. With the help of Facebook and other social media platforms, in a short period of its existence, the product attracted celebrities including Kim Kardashian, Miley Cyrus, and Christina Aguilera. The organization has been manufacturing a variety of lip balm flavors including grape vine, and honeydew among others. The beauty company whose full name is Evolution of Smooth has been appearing in almost every beauty magazine in the nation. The founders of the company have been silent on their business plans until recently when they were interviewed by Fast Company.

According to the establishers of the firm, their cosmetics product has been listed as one of the fastest growing companies with EOS being listed as the second best-selling lip balm company in the United States after Outspace Chapsticks and Blistex, and Burt’s Bees. According to the founders, they have used more than $250 million which according to the Kline Research, the founders have worked continuously to expand the lip product company. The company has been experiencing marvelous sales of over a million a week with them expecting it to rise in the future.

Sanjiv Mehra is the co-founder, and the Managing Partner of EOS said that their goal is to make a product deliver it to its customers, and also to educate consumers about their products and their value. The other co-founders of EOS are Jonathan Teller and Craig Dubitsky.